I need marketing off my plate and I need someone I trust to take ownership.
If we decide to do this, how quickly will we start seeing progress?
We know things need fixing. Somehow they never make it to the top of the list.
Our reputation, brand and market presence don't reflect the quality of the business we've built.
The market is competitive. Good people have options. We can't afford to lose them.
Would my best people stay here if a better opportunity came along?
I want to build a business that isn't dependent on me forever.