Frequently Asked

Real conversations about growth, marketing, people, succession and business value.

These are the questions we hear every day from B2B and services leaders. Explore the conversations that matter most to business owners.

Which of the following do you resonate with?

I need marketing off my plate and I need someone I trust to take ownership.

This video covers:
  • What does "fractional" mean in plain English?
  • What does a Fractional CMO mean for you, the client?
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If we decide to do this, how quickly will we start seeing progress?

This video covers:
  • What happens by the end of Month 1?
  • What changes by the end of Month 2?
  • What lands by the end of Month 3?
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We know things need fixing. Somehow they never make it to the top of the list.

This video covers:
  • Before engaging us, what is something our clients have been wanting to fix for the last 5 years?
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Our reputation, brand and market presence don't reflect the quality of the business we've built.

This video covers:
  • A brand that doesn't truly reflect the business will cost the business owner their...
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The market is competitive. Good people have options. We can't afford to lose them.

This video covers:
  • Our clients would say that losing a great team member to a competitor feels like...
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Would my best people stay here if a better opportunity came along?

This video covers:
  • The first thing a potential hire does before accepting your job offer is…
  • When a top performer is proud of who they work for, they...
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I want to build a business that isn't dependent on me forever.

This video covers:
  • A succession-ready business looks like?
  • A succession-ready business has a marketing function that…
  • What separates a saleable legacy business from a founder-dependent one?
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