Preparing for Exit

Preparing Your Business for Exit & Succession

Build a business that thrives without you — and is worth more when you sell.

(Why it matters)

Many owners find they are the business. Buyers want independence, continuity, and growth potential. Exit readiness increases valuation and reduces owner stress.

(Solutions we can deliver)

Exit planning and succession support
We guide owners through the impact marketing and sales must have on structured exit planning so the business is ready for succession. This gives clarity on timelines, leadership shifts, and next steps.
Building operational and marketing independence from the owner
We create sales and marketing systems and structures that make the business less reliant on you. This increases buyer confidence and business value.
Structuring marketing for valuation uplift
We show how a strong marketing function directly boosts valuation. Documented systems, stable pipelines, and brand positioning all raise buyer interest.
Ensuring continuity of pipeline and growth post-exit
We ensure marketing and sales functions keep delivering results after you step back. Buyers want growth certainty, not risk.
Legacy planning for staff and customers
We help owners transition in a way that protects culture, customers, and team stability. It’s about leaving the business in safe hands.

“Working with our Ask Marketing CMO has been brilliant. She has successfully embedded herself into our business and has led what has been a remarkable transformation of our marketing".