Change isn’t coming. It’s already here.
This White Paper is not here to sell a ‘one-size-fits-all’ solution. This does not exist. Rather, we introduce the new hybrid approach,
Virtual Marketing Management.
As many organisations across Australia look ahead to challenging economic conditions, our recent research has found that traditional senior in-house and agency marketing roles are in jeopardy. And as businesses reflect on how to cut costs whilst continuing to market effectively, a new hybrid function is emerging: Virtual Marketing Management.
Martech allows businesses to increase customer conversion rates, creating seamless, smarter strategies targeted for each phase of the marketing funnel - from brand awareness to conversion and back again. Download our free resource now to understand how and where Martech can be used within your customer funnel.
The impact of COVID-19 on the SME marketing structure has certainly been unprecedented in 2020. With pressure higher than ever on business leaders to execute on their deliverables, organisations are being forced to rethink their marketing function. Introducing the new age of marketing, Virtual Marketing Management - the new hybrid approach born for the current marketing environment and new world in which we are now operating in.
In a recent blog we published for Trinity P3, Global Marketing Management Consultants, we discussed the missing link that typically occurs when outsourcing marketing leadership and how it is eliminated via the magic that is VMM.
Looking at your competitors in a valuable way is what's critical. Whether you’re a newcomer to the market, a long-standing industry leader or simply looking to revamp your current business, then ‘checking in’ with what your competitors are doing can be invaluable. So learn our guide to developing your own competitor analysis that actually works.
Facebook Groups have evolved considerably in the last few months, and are now acting as a trusted place of networking for business owners all around the world, collaborating and supporting each other. So how can you best leverage Facebook Groups to benefit your business? Read how in these 2 key ways.
Even if your business is still quiet, there are things you can be doing to strengthen and nurture your current relationships, increase future lead generation and build greater brand awareness. And it all begins with your foundations: Your data. This is how you can best utilise and segment your data for the NOW.
Your content is more important than ever. In a time of such uncertainty, it can be difficult to know what to do, when to do it and what is coming next. However, one thing we know for sure is that there has never been a better time to be digitally effective as a business, so the content you create is more important than ever. Learn how to best develop your content strategy for the next 2 months.
As the world is going through an unprecedented health crisis, we will undoubtedly see the emergence of strong leaders. More than ever, we need a strong team and individuals who are willing to lead us through 2020. Here are 7 ways to be a leader in 2020.
In a time of so much uncertainty and change, we think it’s critical to support one another the way we know best. As the virtual working experts, we want to share our expertise and knowledge. From our virtual team to yours; these are our top tips for making ‘virtual’ work for your business.
Content creation is a part of the strategic marketing approach for any business, focused on creating and distributing valuable, relevant, timely and consistent content to attract and retain your defined audience — ultimately leading a customer through the path to conversion. Read on for our 5 critical insights that form the ultimate guide to making it happen.
A goal without a plan is just a wish. If you're looking to launch a successful business in 2020, here is the ultimate ask Marketing 90 day guide. This plan provides managers with a framework for a successful brand launch - including all the vital functions of marketing, goal setting, planning and execution.
As a business owner, knowing the extensive dictionary of marketing jargon is no easy task. Successful marketing of your business requires you to be able to talk the talk and walk the walk. This glossary of the most commonly used marketing jargon and acronyms will give you a better understanding of the industry and the confidence to speak your marketing mind.
As a 'next-gen' organisation, operating almost entirely in an online capacity, we must take responsibility and do our bit. From google drive storage and hangout meetings, to facebook advertising and personalised chat bots, it is fair to say that we would not have a business without the WWW. For this reason, we must stand our ground and protect our online backyard. ask Marketing as a company, and the individuals within it, proudly stand to endorse the Contract for the Web.
For years now, businesses have been successfully outsourcing the roles of Chief Financial Officers and Chief Technology Officers. Virtual CFO anyone? Senior marketing leadership roles can be outsourced too. In fact, according to Forbes, the outsourcing of senior marketing leaders is becoming a successful staffing solution worldwide. Discover the secret to successful outsourcing of marketing leadership roles.
The VMM approach is a smarter way to think and act BIG, without the price tag. Partnering with your own Senior Virtual Marketing Manager will save you 80% less than hiring your own in-house Marketing Manager.
How do you create optimised Facebook Ads, targeted at the right audience to help you see a positive ROI? We go through the top 4 tips for best practice for Facebook advertising and share some of our clients’ best performing social campaign creatives from the last month.