EDUCATIONAL RESOURCE

Follow our 9-Step Digital Marketing Strategy guide today

Learn and follow the 9 critical steps of a successful digital marketing strategy. Including expert tips, practical examples, checklists and blueprints.

Resources

Digital Marketing

5 Common Problems 20+ Year-Old Businesses Face – and How To Solve Them

Discover the challenges 20+ year businesses face. Learn how Ask Marketing can help you successfully navigate these challenges and set your business up for ongoing success.

Digital Marketing

Strengthening Sales: 10 Account-Based Marketing Techniques for Acquisition and Retention

Learn to refine your marketing efforts during lean economic times with Account-Based Marketing. Utilise these techniques for account-based client acquisition and retention.

Digital Marketing

5 AI Tools to Strengthen Your Sales and Marketing in 2024

Discover 5 of the best 2024 AI tools to supercharge your business’ Sales and Marketing processes.

Digital Marketing

3 Simple Ways to kick off the New Financial Year with Smarter Marketing

Your business has evolved alongside global challenges. Learn about ensuring your marketing and business’ new direction are aligned in the new Financial Year.

Digital Marketing

How does AI fit and not fit into your business’ digital marketing?

Does AI have a place in your business’ digital marketing? Here’s where to take advantage of AI and where it’s not best to optimise it.

Digital Marketing

Planning to develop your digital marketing strategy with us? Here’s the sign you’re ASKING for to help you decide!

Here’s everything you need to know about our Digital Marketing Strategy Development to help you decide if it’s the right fit for your business.

Digital Marketing

The REAL Cost Of Hiring An Internal Marketing Team

Having an internal marketing team may cost your business more than you realise. Discover an innovative alternative for all your business’ marketing functions.

Digital Marketing

Wake Up! It’s Getting Harder to Recruit a Marketer (but there is a way!)

Recruiting an internal marketing professional is becoming more challenging. A reliable marketing partner is a smarter alternative for your marketing needs.

Digital Marketing

Ali's Guest Appearance on The Socius Podcast | Watch the Video

Ali King and William Freitas sit down on The Socius Podcast to discuss the marketing landscape in 2023 and the impact of AI tools like Chat GPT.

Digital Marketing

3 Metrics to Prove Your Sales and Marketing Are Working Synergistically

In this follow-up article, I will discuss the three exact metrics you can use to determine how successfully your Sales and Marketing teams are working together.

Digital Marketing

Why Your Sales & Marketing Teams Should Merge and How To Unite Them

In this article, we’re going to show you exactly why you need to merge your Sales and Marketing functions before outlining the direct benefits of doing so and giving you everything you need to make it happen.

Digital Marketing

Why You Need To Outsource Your Marketing Function Now More Than Ever

But while you cannot predict the future, you can prepare for it. This means ensuring that your business is nimble and ready for whatever may come - it's time to outsource your marketing function.

Digital Marketing

Why Now Is The Time To Outline The Next 12 Months Of Your Marketing Plan

The reality is so many businesses go about ticking their marketing box but are missing the most vital step – establishing their business goals. That’s why it’s so important for your business to put together a comprehensive 12-month digital marketing strategy that outlines exactly how you intend to achieve your business goals in 2023.

Digital Marketing

The 9 Days of Holiday Marketing: A Complete Checklist to Help Your Business Get Ahead This Festive Period

Here are a few simple yet powerful things you can do in preparation for your business’ marketing over the holiday period to help kickstart your new year when you return in January.

Digital Marketing

3 Types of Content Your Clients Will Love Over the Holiday Period

Here are the answers you need to optimise your holiday content marketing and ensure the new year starts in your business’s favour.

Digital Marketing

3 Reasons Why Your B2B Service-Based Business Needs a Digital Marketing Strategy

In this article, I’m going to explain the 3 reasons why implementing a digital marketing strategy in your B2B service-based business can help to improve the results of your sales funnel.

Digital Marketing

The difference between Demand Generation vs Lead Generation – why you need to change your thinking

Using demand generation, you can build more qualified leads for your B2B service-based business and, in turn, make more sales and increase your bottom line.

Digital Marketing

If Your Business Builds Tech, You NEED a Digital Marketing Strategy to Maximise Your Success

In this article, we’re going to take a deeper dive into the benefits that a digital marketing strategy can provide for your technology business and show you how you can take advantage of digital marketing today.

Digital Marketing

Internal vs External Marketing Team: There’s now an Innovative Third Option!

In this article, I’m going to run through the pros and cons of both Internal and External marketing resources to help you weigh things up and gain a better understanding of each option.

Digital Marketing

Need a Marketing Agency? Make Sure You Cover These 2 Crucial Steps

Just about any agency you choose to work with will no doubt have the ability to execute effective marketing tactics that hopefully leads to satisfactory results for your business. However, more often than not the crucial roadmap to success is missing.

Digital Marketing

Why Omnichannel Marketing is the Only Way to Success and 3 Steps for Implementing it Into Your Business

You can no longer rely on just one stream of traffic to gather leads. As a business, diversification through omnichannel marketing is critical to your ability to achieve ongoing success in the ever-evolving digital landscape.

Digital Marketing

If You’re a Professional Services or Consulting Business, Here’s Why You Need a Digital Marketing Strategy

In this article I share the importance of a digital strategy in a Professional Service business and it's crucial benefits of converting more leads.

Digital Marketing

A Complete Breakdown: What to Expect Once You’re Ready to Put Your Digital Marketing Strategy into Action

Whether you’ve got a digital marketing strategy ready to go, or you’re thinking about developing one soon, this quick article will give you a better understanding of what the implementation process is going to look like for your business.

Digital Marketing

The HUGE Difference a Digital Marketing Strategy Will Make to Your Sales Results

To effectively move a lead through the funnel, you need a digital marketing strategy that is heavily integrated with your Sales function!

Digital Marketing

5 Takeaways from a Digital Marketing Strategy

A digital marketing strategy is like a roadmap, it outlines the plan, the content, the people, the resources, and the budget that will make up your strategy, effectively providing you with the What, Who, Where, When and Why of digital marketing for your business.

Digital Marketing

What Comes First in Digital Marketing: The People or The Plan?

It’s important to develop the right digital marketing strategy before deciding who you need to execute it. This way, you can hire the right people to do the right tasks using the right marketing tools every time.

Digital Marketing

10 Customer Touchpoints to Convert Prospects into Clients in Your Service Business

When building the ideal customer journey for your service business, it’s important to consider each customer touchpoint along the way, as once you understand each, you can optimise these interactions to increase your conversion rates and make more sales.

Digital Marketing

Does your Business have a Content Marketing Plan with The Exact Pieces of Content to Create? It should! + FREE Content Calendar

In this article we'll share the importance of creating an effective content marketing plan that will navigate your brand towards success – all empowered by your business’ bespoke digital marketing strategy.

Digital Marketing

How a Digital Marketing Strategy can Increase Leads, Empower Conversions and Minimise Sales Costs for your Service Business

If your service business has a sales function, then you need a digital marketing strategy. Here’s why.

Digital Marketing

What is a Digital Marketing Strategy and Does Your Business Need One?

In this article, we’ll share the importance of a digital marketing strategy and the benefits your business can gain from having one.

Digital Marketing

Video: Biggest Startup Marketing Mistakes Guaranteed To Blow Your Budget

In this Spark Festival event, we discuss the critical factors and top marketing tips for startup founders to ensure they don't blow their budget and achieve a highly successful launch.

Digital Marketing

5 tips that every tech startup should know when it comes to Digital Marketing and Strategy

It has never been more important for Australia's future to nurture the entrepreneurial spirit. The coming together of organisations like Ask Marketing and Hyper is just one example of this purpose in action. In light of this, we are often asked "what are your top tips for marketing when it comes to tech startups?"

Digital Marketing

Ask Marketing announces strategic partnership with Hyper to assist Hyper Founders with Go To Market Strategies

Ask Marketing is thrilled to announce that they have partnered with Hyper, a global technology incubator. Ask Marketing will further support Hyper founders across Australia & New Zealand by providing Go To Market strategies to aid in their pitch, fundraising efforts and successful market launch of their Startup or App.

VMM

NEW PARTNERSHIP: NUCLEUS WEALTH

Introducing our latest VMM partnership with Nucleus Wealth, a next generation investment fund and the trusted provider of innovative wealth services for everyday Australians. Learn more about Nucleus Wealth now.

VMM

News Release: Nearly Half of Australian SMEs Plan to Reduce Their In-House Marketing Function

As many organisations across Australia look ahead to challenging economic conditions, our recent research has found that traditional senior in-house and agency marketing roles are in jeopardy. And as businesses reflect on how to cut costs whilst continuing to market effectively, a new hybrid function is emerging: Virtual Marketing Management.

Digital Marketing

How To Increase Your Customer Conversion Rate Through Martech

Martech allows businesses to increase customer conversion rates, creating seamless, smarter strategies targeted for each phase of the marketing funnel - from brand awareness to conversion and back again. Download our free resource now to understand how and where Martech can be used within your customer funnel.

VMM

The New Age of SME Marketing Functions is Here

The impact of COVID-19 on the SME marketing structure has certainly been unprecedented in 2020. With pressure higher than ever on business leaders to execute on their deliverables, organisations are being forced to rethink their marketing function. Introducing the new age of marketing, Virtual Marketing Management - the new hybrid approach born for the current marketing environment and new world in which we are now operating in.

Digital Marketing

Virtual Leadership | Why this new approach leaves no room for error

In a recent blog we published for Trinity P3, Global Marketing Management Consultants, we discussed the missing link that typically occurs when outsourcing marketing leadership and how it is eliminated via the magic that is VMM.

Digital Marketing

The Search For A Unicorn Marketer Continues

In a recent blog we published for Trinity P3, Global Marketing Management Consultants, we discussed the common desire of CEOs and Business leaders; to find a unicorn marketer.

Digital Marketing

Your Ultimate Guide: Competitor Analysis Checklist & Matrix

Looking at your competitors in a valuable way is what's critical. Whether you’re a newcomer to the market, a long-standing industry leader or simply looking to revamp your current business, then ‘checking in’ with what your competitors are doing can be invaluable. So learn our guide to developing your own competitor analysis that actually works.

Social Media

Are you leveraging the power of Facebook Groups right now?

Facebook Groups have evolved considerably in the last few months, and are now acting as a trusted place of networking for business owners all around the world, collaborating and supporting each other. So how can you best leverage Facebook Groups to benefit your business? Read how in these 2 key ways.‍

Digital Marketing

How To: Best Segment Your Data for the NOW 

Even if your business is still quiet, there are things you can be doing to strengthen and nurture your current relationships, increase future lead generation and build greater brand awareness. And it all begins with your foundations: Your data. ‍This is how you can best utilise and segment your data for the NOW.

Digital Marketing

How To: Develop Your Content Strategy for the Next 2 Months

Your content is more important than ever. In a time of such uncertainty, it can be difficult to know what to do, when to do it and what is coming next. However, one thing we know for sure is that there has never been a better time to be digitally effective as a business, so the content you create is more important than ever. Learn how to best develop your content strategy for the next 2 months.

Digital Marketing

7 Ways to be a Leader in a Time of Crisis 

As the world is going through an unprecedented health crisis, we will undoubtedly see the emergence of strong leaders. More than ever, we need a strong team and individuals who are willing to lead us through 2020. Here are 7 ways to be a leader in 2020.

VMM

We’ve always been virtual. Our top tips to make it work for your team.

In a time of so much uncertainty and change, we think it’s critical to support one another the way we know best. As the virtual working experts, we want to share our expertise and knowledge. From our virtual team to yours; these are our top tips for making ‘virtual’ work for your business.

Digital Marketing

If you want to launch a successful business in 2020, you need to do this

A goal without a plan is just a wish. If you're looking to launch a successful business in 2020, here is the ultimate ask Marketing 90 day guide. This plan provides managers with a framework for a successful brand launch - including all the vital functions of marketing, goal setting, planning and execution.

Digital Marketing

Marketing Jargon Explained: Why You Have Every Reason To Be Confused

As a business owner, knowing the extensive dictionary of marketing jargon is no easy task. Successful marketing of your business requires you to be able to talk the talk and walk the walk. This glossary of the most commonly used marketing jargon and acronyms will give you a better understanding of the industry and the confidence to speak your marketing mind.

Digital Marketing

Why The World Needs A Contract For The Web - And Why You Should Endorse It Right Now

As a 'next-gen' organisation, operating almost entirely in an online capacity, we must take responsibility and do our bit. From google drive storage and hangout meetings, to facebook advertising and personalised chat bots, it is fair to say that we would not have a business without the WWW. For this reason, we must stand our ground and protect our online backyard. ask Marketing as a company, and the individuals within it, proudly stand to endorse the Contract for the Web.

Digital Marketing

Outsourcing leadership: the missing link that no one is talking about

For years now, businesses have been successfully outsourcing the roles of Chief Financial Officers and Chief Technology Officers. Virtual CFO anyone? Senior marketing leadership roles can be outsourced too. In fact, according to Forbes, the outsourcing of senior marketing leaders is becoming a successful staffing solution worldwide. Discover the secret to successful outsourcing of marketing leadership roles.

VMM

Welcome to the Age of the VMM: Next Generation Marketing

The VMM approach is a smarter way to think and act BIG, without the price tag. Partnering with your own Senior Virtual Marketing Manager will save you 80% less than hiring your own in-house Marketing Manager.

Digital Marketing

The Best Facebook Ad Creative from Last Month

How do you create optimised Facebook Ads, targeted at the right audience to help you see a positive ROI? We go through the top 4 tips for best practice for Facebook advertising and share some of our clients’ best performing social campaign creatives from the last month.

Digital Marketing

Our Top 3 Marketing Tips for the Holiday Season

In the midst of the Christmas chaos, it is important to optimise your brand with quality content, separating yourself from others. Here are some of our favourite holiday marketing tips to implement this season.

Digital Marketing

6 Things You Should Do Now to Set Yourself Up for 2019

As tempting as it might be to start slowly switching off in the lead up to Christmas, any time or resource you dedicate to planning for 2019 will be well worth it.

Digital Marketing

The Critical Missing Link in B2B and B2C Marketing - a Human to Human (H2H) Touch

In an era with big data and artificial intelligence, marketing technology is rapidly evolving. However, without an effective strategy and a fundamental understanding of a consumer’s experience, none of it is useful.

Social Media

The Ask Social Tour of Sydney

As two 20-something year old Sydney based females, we could be considered the ‘prime’ target market for most brands with a social presence. We love a good brand story and are loyal to local businesses who can not only show that, but who have incredible customer service on top. Here is our locals tour of Sydney through Social.

Social Media

What Social Media Platforms Suit My Brand the Best?

From Facebook and Instagram, to Twitter and LinkedIn, deciding what social media platforms to use is confusing yet critical for a small business’ social marketing strategy. We explain the best method for deciding what platforms are best suited to your brand or business.

Social Media

Why Having No Social Media Strategy is Handing Your Competition the Advantage

With social communities consuming more content than ever before and messages becoming more diluted and overlooked, is a social media strategy even justifiable?

Social Media

5 Reasons Brands Must be Authentic on Social Media

As the powerful force that is social media continues to grow, brands are in a constant battle to find relevance amongst their competitions within increasingly saturated markets. Here are 5 key tips to remember as you develop your social media plan.

Social Media

The Evolving Role of Social Media for SMEs

When businesses first started using social media to promote their brand, there was less content, less algorithm impact, and people were willing to click on almost everything they saw on their news feed. Here is what has changed.

White Paper Release

Why Business Leaders are Turning to Virtual Marketing Management

Change isn’t coming. It’s already here.
This White Paper is not here to sell a ‘one-size-fits-all’ solution. This does not exist. Rather, we introduce the new hybrid approach,
Virtual Marketing Management.

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