As a tech business that creates and distributes technology to clients and other industries, your overall success relies on your ability to sell your products and their benefits. However, before you can do any of this, you first need to gather qualified leads to sell to.

And how do you gather these leads? With an effective digital marketing strategy, of course!

Let me say this again… if you run a technology business, you NEED a digital marketing strategy to help you achieve the results you’re after.

With a digital strategy in place, you can confidently equip your business with the exact resources, tools and tactics you need to execute your marketing and reach your business goals.

Plus, as a tech business with a sales element, you’ll be working with two different types of leads - Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) – and effective digital marketing is the only way to reach both types of leads and effectively move them through your sales funnel.

In this article, we’re going to take a deeper dive into the benefits that a digital marketing strategy can provide for your technology business and show you how you can take advantage of digital marketing today.

Let’s start by breaking down the top 3 reasons why your tech business needs a digital marketing strategy

1. Your business needs leads
Leads enable you to secure paying clients, make money and achieve your business objectives.
Wondering how many marketing leads you need to achieve your goals?

2. Your business has a sales function and it needs to book meetings with prospective clients
As we mentioned earlier, the sign of a successful sales function is the effective flow of your leads through your funnel towards booking face-to-face or video calls with your sales team.

A digital marketing strategy works to increase leads, empower conversions and minimise sales costs.

3. Your business needs to convert the leads it gathers into paying clients
This is self-explanatory. No paying clients… no money… no business!

Simply follow these 10 touchpoints to gain more conversions in your business.

Digital marketing works to serve 3 important objectives within your business

1. Deliver more qualified leads
There is a huge difference between an unqualified lead and a qualified one, and too many unqualified leads can mean a waste of your precious time, money and resources.

Digital marketing enables your business to gather more qualified leads, meaning you don’t have to attract as many leads to continue to hit your sales targets.

2. Increase conversion rates throughout your funnel
Digital marketing also works to improve the conversion rates of your leads through your sales funnel, providing you with more paying customers for your technology business.

3. Increase client spend over their customer lifetime (CLTV)
Digital marketing can also be utilised to help increase the dollar amount or the frequency of purchases that your clients are making over their lifetime as a customer of your tech business, especially as you continue to innovate and improve on the technology that you build for your clients.

For more information, check out our 9-Step Digital Marketing Strategy Guide.

To help get you started, here are 8 things that your technology business needs to execute effective digital marketing:

1. A digital marketing strategy
You wouldn’t start developing a new product without first creating a blueprint to build from. In the same way, you cannot expect to gain leads and become a leader within the tech industry without first putting a strategy and plan in place.

2. Premium branding and an exceptional website
With high-quality branding and an exceptional website, you can better establish the identity of your business both online and offline and lead by example for your technology customers.

3. A way to showcase client testimonials and proof of work
One of the best ways to establish a sense of trust in your business is to provide potential clients with social proof and testimonials from previous customers, showcasing the quality of your products and the results they can deliver.

4. Consistent and high-quality social media content
As a tech company, there’s no excuse for falling behind on your social media content.
Make sure that you’re active on all the same channels as your target market, providing valuable content that causes them to sit up and take notice of your brand.

Download our free content calendar template here.

5. Consistent communication in the form of email marketing
Email marketing is a highly targeted form of communication that can enable you to provide even greater value to your audience to build credibility and establish a community of followers and ambassadors.

6. A means to measure your marketing metrics
Until you start to effectively measure the results of your digital marketing, you’re not going to know whether what you are doing is having a positive impact on your sales and your technology business. Remember to measure, measure and measure.

7. Automated business and marketing functions
Let’s face it… you’re a tech company… if anyone has the ability to automate and streamline certain areas of their digital marketing to improve output and results – it’s you! Make it happen!

8. Exceptional product marketing
If you sell SaaS products or mobile applications, you already know that you’re competing with countless other organisations around the world for your audience’s attention. That’s why you need exceptional product marketing to help you stand out, gather leads and make those sales.

So, how can you make all this happen for your tech business?

Assuming you don’t already have an in-house team of marketing managers to help you, you need to start by engaging the services of experienced digital marketing strategists.

Think of it this way – you build standout technology for your clients. Now, it’s time to practice what you preach and truly stand out in the technology sector.

Do you need help with strategic digital marketing for your tech business?

All you have to do is Ask!

At Ask Digital Marketing, we combine decisive digital strategy and managed marketing execution to help B2B service-based businesses build demand, establish thought leadership and own their industry through digital business marketing.

Stop waiting. Start building. Experience success.

Just get in touch with us and we can discuss your business to help you navigate the digital marketing landscape towards success.

Let’s harness the power of digital marketing today!

For more great marketing content, connect with our company leaders, Alexandra King and Stephanie King, or follow our Ask Marketing LinkedIn page.

Stephanie King

Stephanie brings campaign management and senior analytical capabilities to dissect multi-channel data, providing actionable marketing insights and driving optimal business performance.