Part 3:
In Part 3, we explore with Matt Joy how to maximise your business's valuation through your Online Presence and Demand Generation Strategy.
Which of the following can you relate to? Watch the video below.
1. The Business Challenge | Which of the following can you relate to?
- “Our website looks outdated. and doesn’t reflect our value”
- “We don’t have a scalable, repeatable system for driving new business”
- “We don’t have the any content to educate, engage, and convert leads”
2. Marketing’s Strategic Impact | What is the role of marketing?
Establishing a digital-first growth engine that improves scalability and valuation.
3. Risk Assessment & Mitigation | Matt’s Suggested 3 Questions to Ask Yourself
- What risks are associated with concentrations in marketing channels?
- If a specific channel (eg google SEO) switched off tomorrow, what would happen to your business?
- How nimble is your team for AI or other power-up opportunities with new channels as they arise?
4. Execution & Practical Steps | Marketing Action Items You Need to Get Right
- Development of a robust Marketing Strategy: this strategy should be developed based on objective customer interviews and competitor and market insights. It should include all of the priority tactics, assosiated content, resources need and metrics for success. This is how we work with you to do this.
- Implementation and testing of AI. Here are 5 AI tools we are using and can help you to test for your business.
- A strong source of truth for marketing and sales reporting to ensure data-driven decision making. This should include attribution of marketing and sales touchpoints. These 3 metrics and how to implement them might help you to start thinking about implementation in your own company
Have a question on how to put these steps into play?
All you have to do is Ask and we can help you.
Don’t forget to take a read of the previous chapters of this series.
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