Part 2:
In Part 2, we explore with Matt Joy how to maximise the valuation of your business through Strong Brand Equity, Market Positioning & Reputation.
Watch the video below.
1. The Business Challenge | Do any of these sound familiar?
- “We struggle to stand out. —customers simply see us as just another option”
- “Our online presence is weak. —buyers and customers don’t see us as an industry leader”
- “Our messaging is unclear or inconsistent. , and customers don’t immediately understand our value”
2. Marketing’s Strategic Impact | What is the role of marketing?
Strengthening perceived value and differentiation to attract the right buyers and a premium valuation.
3. Risk Assessment & Mitigation | Matt’s Suggested 3 Questions to Ask Yourself
- How can I deepen the perceived difference in Position that I hold in the market?
- How do I deepen a Thought Leadership position that speaks into the unique value proposition (UVP) to get investor and customer attention to drive position and top-line revenue?
- How can I tailor and deepen my Value Proposition to focus on my uniqueness to improve our competitive positioning, customer stickiness and premium rates/ fees?
So, where to start?
4. Execution & Practical Steps | Marketing Action Items You Need to Get Right
- A Competitive Moat: Differentiation through messaging, brand storytelling, and unique positioning makes the business harder to compete against or replicate. Be sure to have a clear, concise and consistent brand message. Chat to us about how to create this ans the exact steps to take.
- Customer & Market Perception: A well-maintained brand and website with strong reputation management (reviews, case studies, testimonials) to increase buyer confidence and brand awareness.
- Industry Leadership: Thought leadership through content, PR, and speaking engagements enhances trust and market influence. What is the conversation that you want to own in your industry? If you get this right, when someone needs your services, you will be the first person they think of in your industry.
Do you have a question on how to put these steps into play?
All you have to do is Ask and we can help you.
Don’t forget to take a read of Part 1 too - you can access it here.
With Ask Marketing you can hire a senior marketer, for a fraction of the cost of a full time resource.
Ask was founded by sisters Alexandra & Stephanie King in 2017.
Now with clients in Sydney, Melbourne & Brisbane, B2B and Services Companies come to us for Australia’s Leading Fractional CMOs.
We place an Ask Marketer in your business to lead your marketing in a part-time capacity, ensuring you get the expertise of a marketing leader while keeping costs efficient and flexible.
You’re Not Buying a Service. You’re Hiring a Leader.
Click here to ask us how it could work for you.
Or, follow us on LinkedIn.
Connect with Ask Marketing | Connect with Alexandra King | Connect with Stephanie King
