We have set a bold objective for 2025: to create content that challenges business leaders like you to deepen the impact of your marketing efforts.
We don’t believe in marketing for marketing's sake.
It is about fostering a powerful synergy between marketing and sales to drive measurable outcomes.
In this series, we consider the impact that marketing must have on business valuation.
To bring our vision to life, we've partnered with Matt Joy, founder and CEO of Invigour. With over 30 years of experience, Matt has founded six businesses, three of which have surpassed $50 million in revenue, and two with valuations exceeding $100 million. Matt and his team prepare owners and their businesses—psychologically, strategically, and operationally—to maximise value and ensure deal readiness for upcoming liquidity events. Their comprehensive approach includes navigating transactions and supporting founders in managing their businesses post-deal.
In this exciting 6-part series with Matt, we explore how to maximise the valuation of your business through:
- Revenue Predictability & Growth
- Strong Brand Equity, Market Positioning & Reputation
- Online Presence and Demand Generation
- Client Retention
- Sales and Marketing Alignment
- Documented Sales & Marketing Systems
In each part of the series, we look at key business challenges, the role and impact marketing must have on that challenge, how to assess risk and mitigate, as well as the practical steps to take.
We are proud to welcome Matt into the beautiful Ask Head Office on Kent Street for this impactful series.
Part 1:
Revenue Predictability & Growth: How Marketing Will Increase Your Valuation.
Watch the video below.
Do Any of the Following Resonate With You?
Every business owner wants steady, predictable revenue—but too often, growth feels inconsistent and dependent on factors outside their control. If any of the following statements sound familiar, you’re not alone:
- “We rely too much on referrals.”
- “We don’t have a structured, scalable way to generate business.”
- “I need to make the business less reliant on me, but I don’t know how.”
Marketing’s Strategic Impact | What is the Role of Marketing?
Core focus: Creating a scalable, repeatable demand generation system to ensure consistent revenue growth.
Risk Assessment & Mitigation | Matt’s Suggested 3 Questions to Ask Yourself
If you’re planning to sell or step back from your business, predictable revenue is a key factor in ensuring a smooth transition and maximizing valuation. To assess whether your business is set up for long-term success, ask yourself:
- How will my business deliver predictable revenue that matches or exceeds my forecasts, post-transaction?
- What are the risks that I can identify, that could threaten this predictable revenue?
- How do I mitigate them?
Your answers will reveal whether your business has a solid revenue foundation or if there are gaps that need to be addressed before an exit.
Execution & Practical Steps | Marketing Action Items You Need to Get Right
Building predictable revenue isn’t just about having a great product or service—it requires a marketing system that consistently attracts, converts, and retains customers.
Here are the 3 steps you need to follow:
- Predictable Demand Generation → You need to develop a structured inbound marketing strategy that ensures a steady pipeline of high-quality leads, reducing reliance on unpredictable referrals, but at the same time, elevates the referral strategy. This could also include a repeatable, outbound sales strategy. Ask us what this might look like.
- Make Your Lead Conversion Count → Data-driven marketing that works synergistically with sales to ensure strong conversion rates from leads, to meetings, to proposals, to signed clients. Click here to find out how to start converting 70% or more of your proposals into paying clients.
- Diversified Product, Services, and Location Revenue Streams → Marketing to support expansion into new markets, verticals, and offerings, reducing reliance on a single product or customer segment. Whether it involves focus groups, feedback sessions, specific landing pages, or a productised sub-brand of your business, we can discuss how marketing can support your expansion.
Let’s talk about how it could work for you.
With Ask Marketing you can hire a senior marketer, for a fraction of the cost of a full time resource.
Ask was founded by sisters Alexandra & Stephanie King in 2017.
Now with clients in Sydney, Melbourne & Brisbane, B2B and Services Companies come to us for Australia’s Leading Fractional CMOs.
We place an Ask Marketer in your business to lead your marketing in a part-time capacity, ensuring you get the expertise of a marketing leader while keeping costs efficient and flexible.
You’re Not Buying a Service. You’re Hiring a Leader.
Click here to ask us how it could work for you.
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