Social media is an ever evolving platform that is rapidly becoming saturated by brands everywhere selling their products to audiences, whether through paid or organic forms. With social communities consuming more content than ever before and messages becoming diluted and overlooked, we often get asked by small businesses if launching a social media strategy is even justifiable?

In short, the answer is YES.

One of the biggest reasons as to why social media is a no brainer for SME’s, is because without it, your competition has already taken leaps and bounds to overtake you. If you’re not actively present across social media platforms, your competition and your target market are. With communities being created and conversations going on constantly, you hand over the ability to influence what happens.

83% of consumers present on social, use it as a comparison tool before making a purchase decision. If your brand is not on their radar when undertaking their research, your fellow competitors will immediately steal the advantage. - Ruder Finn

Furthermore, research by Ambassador has revealed 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others. If you are not a part of the conversation, how can you compete for front of mind position in your consumers minds? How are you to know what is being said, by both competitors and your audience? And how can you have any influence or control of your brand reputation online?

Whether it’s simply being present with honest content, engaging directly with your audience through conversation or directly influencing purchase decisions through persuasive marketing strategies, the importance of using social media in your brands’ digital marketing strategy is essential.

Don’t know where to start with social media? Get in touch with us to see just how easy it can be for your business to take that first step without getting lost in all the noise. Let us create and execute a structured and targeted social media strategy to keep you relevant amongst existing customers and connect with new ones.  

Stephanie King

Stephanie brings campaign management and senior analytical capabilities to dissect multi-channel data, providing actionable marketing insights and driving optimal business performance.