Like every consulting business, your success relies on your ability to secure clients. To secure clients, you first need to gather leads. To efficiently gather leads, you first need an effective digital marketing strategy.

Do you see where I’m going with this?

As the title suggests:

If you run a Professional Services or Consulting Business, you need a digital marketing strategy to help you achieve success.

It kickstarts the above process.

When building your digital strategy, it’s important to ensure that it relates to your overall business objectives, so that it can follow through in providing the right tactics for your team to execute.

Because, like any service business, your business requires an element of sales, and, like any business with a sales element, digital marketing is the key to your success, especially when working with the two different types of leads – Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).

So, let’s take a look at the benefits that a digital strategy can provide for your service business, as well as how you can get started with digital marketing today.

To clarify, here are the 3 reasons why your business NEEDS a digital marketing strategy

1. Your business needs leads

As I mentioned earlier, your business needs leads in order to secure paying clients, turn a profit and see success.

2. Your business has a sales function and it needs to book meetings with prospects

The sign of a successful sales function is the effective flow of prospects through your funnel towards booking face-to-face or video calls with your sales team.

3. Your business needs to convert its leads into paying clients

This point speaks for itself. No paying clients… no business.

Digital marketing works to serve 3 main purposes for your business

1. Deliver more high-quality leads

Not all leads are created equal. With digital marketing, you can help to bring better, more qualified leads to your business.
When you’re gathering more qualified leads, you typically don’t have to attract as many leads to continue to hit your sales targets.

2. Increase conversion rates throughout your funnel

Digital marketing also works to improve the conversion rates of your leads through the funnel, providing you with more paying customers for your business.

If you are looking for more information on this, here are the exact 10 customer touchpoints that will lead to more conversions for your business.

3. Increase client spend over their Customer Lifetime Value (CLTV)

Digital marketing can also be utilised to help increase the dollar amount or the frequency of purchases that your clients are making over their lifetime as a customer of your business.

As a starting point, these are the 5 things that your business needs to effectively execute your digital marketing:

1. A digital marketing strategy

You cannot expect to become a leader in your industry without a plan of action. Much like you wouldn’t wing building a house, you should not wing your digital marketing. Get your plan together and stick to it.

For more information, check out our 9-Step Digital Marketing Strategy Guide.

2. Premium branding and a website

With premium branding, you can better establish the identity of your business.

A website also enables your audience to find your business online, get the information they need and contact you whenever they like.

3. A way to showcase social proof and client case studies

Providing social proof and case studies to potential clients is the perfect way to demonstrate the quality of results that you can achieve for them – instantly helping to establish a sense of trust in your business.

You can check out a showcase of our Ask Marketing case studies here.

4. Consistent and high-quality social media content

In the digital age, where are you most likely to find your audience?

You guessed it – social media.

You need to make sure that you’re active on the same channels as your target audience and creating valuable content that causes them to sit up and take notice of your business.

5. Consistent communication in the form of email marketing

Email marketing is a highly targeted form of communication that can help you to provide even greater value to your audience and establish a community of followers and ambassadors.

Do you need help with strategic digital marketing for your business?

All you have to do is Ask!

At Ask Digital Marketing, we combine decisive digital strategy and managed marketing execution to help B2B service-based businesses build demand, establish thought leadership and own their industry through digital business marketing.

Stop waiting. Start building. Experience success.

Just get in touch with us and we can discuss your business to help you navigate the digital marketing landscape towards success.

Let’s harness the power of digital marketing today!

For more great marketing content, connect with our company leaders, Alexandra King and Stephanie King, or follow our Ask Marketing LinkedIn page.

Alexandra King

Ali has a proven track record of aligning with commercial business objectives and translating research into key insights that result in exceptional marketing strategies, online user experiences and positive financial results.