Once your digital marketing strategy has been developed, it is time to hire a Fractional CMO from the Ask team.
We provide you with an Ask Marketer, one of our team members, who is your dedicated CMO for a set number of hours per month.
Your dedicated CMO will manage the successful rollout of your marketing strategy.
Your dedicated CMO will manage all team members and/or agencies involved in execution each month.
Your CMO will sit alongside and work with your head of sales and senior leadership team.
Your CMO is ultimately responsible for managing the marketing function; across the people, content & tools.
Considering the fact Payscale and Seek stats show that the average annual salary for a Chief Marketing Officer in Sydney is $206,000 per year, you’ll appreciate the term “fractional CMO.”
Get all the benefits of a full time resource CMO, but only pay for a fraction of the time.
Working with marketing agencies, freelancers or contractors (or often a combination of all) requires both a lot of time and a lot of marketing understanding.
Have internal marketing members? This works really well too. A fractional CMO will not only provide structure and support to them, but provide the relevant training needed to instil value back into your business.
A full-time senior marketer can not only be very expensive, but can also get caught up in competing priorities, office politics and/or other responsibilities.
A fractional CMO, on the other hand, will typically only interact with your business enough to provide honest feedback, instructions, guidance and training.
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