It has been almost 50 years since the “birth” of the internet by Tim Berners-Lee. As we head into 2020, the internet faces some serious challenges - from uneven access and availability, the unfair misuse of personal data, to the uncivil forms of discourse, fuelled by misleading information which is threatening our society.

Things seem to have taken a dangerous turn for the worse. It feels the optimism and language of opportunity that welcomed the web in its early days has given way to dire warnings of a global digital network that has spun out of control, creating serious risks to our privacy, to human rights, and also to democracy itself. - Sir Richard Branson

As a 'next-gen' organisation, operating almost entirely in an online capacity, we must take responsibility and do our bit. From google drive storage and hangout meetings, to facebook advertising and personalised chat bots, it is fair to say that we would not have a business without the WWW. For this reason, we must stand our ground and protect our online backyard.

A change for good

Yesterday, the World Wide Web Foundation launched Contract for the Web; a roadmap to safeguard our online world and ensure it is empowering for everyone. Written by 80+ experts with input from hundreds of individuals, the Contract for the Web provides a shared global plan to protect a free and open web that works for the public good.

The core principles

The Contract for the Web comprises of 9 core principles which governments, companies and citizens must follow.

The 9 principles are:

  1. Ensure everyone can connect to the internet
  2. Keep all of the internet available, all of the time
  3. Respect and protect people’s fundamental online privacy and data rights
  4. Make the internet affordable and accessible to everyone
  5. Respect and protect people’s privacy and personal data to build online trust
  6. Develop technologies that support the best in humanity and challenge the worst
  7. Be creators and collaborators on the Web
  8. Build strong communities that respect civil discourse and human dignity
  9. Fight for the Web

Do your bit right now

ask Marketing as a company, and the individuals within it, proudly stand to endorse the Contract for the Web. Whether you represent yourself, or a company, endorse this incredible initiative today:

It took all of us to build the web that we have. It will take all of us to secure its future. - World Wide Web Foundation

#askmarketing #WebWeWant #endorse


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Alexandra King

Ali has a proven track record of aligning with commercial business objectives and translating research into key insights that result in exceptional marketing strategies, online user experiences and positive financial results.