Spend five minutes in a construction meeting and you'll hear more acronyms than actual words.
NCC.
DA.
OC.
PM.
BCA.
DBPA.
To anyone outside the industry, it sounds like another language.
To the people who live and breathe construction every day, it's just part of the conversation.
So we thought we'd put ourselves to the test.
Watch the short video below to see how many building acronyms we could actually guess.
Spoiler alert… it's harder than it looks.
Why this matters
We don't just work with construction, engineering and property businesses.
We immerse ourselves and deeply understand the industry.
The terminology.
The challenges.
The projects.
The people.
Because understanding your world helps us market it better.
What's really going on?
The best marketing starts with understanding.
Understanding your clients.
Your industry.
And the conversations happening every day around the boardroom table and on site.
That's why we invest so heavily in learning the industries we work in.
Because context matters.
A question for you
Ask yourself:
- Does your marketing partner genuinely understand your industry?
- Could they confidently sit in one of your project meetings?
- Or are you constantly translating your business before the real conversation can begin?
The more someone understands your world, the faster they can create value.
Where are you in your business?
- "I want a marketing partner who gets our industry."- Watch this video next
- "I want someone to take marketing off my plate." - Watch this video next
Let’s talk about how it could work for you.
With Ask Marketing you can hire a senior marketer, for a fraction of the cost of a full time resource.
Ask was founded by sisters Alexandra & Stephanie King in 2017.
Now with clients in Sydney, Melbourne & Brisbane, B2B and Services Companies come to us for Australia’s Leading Fractional CMOs.
We place an Ask Marketer in your business to lead your marketing in a part-time capacity, ensuring you get the expertise of a marketing leader while keeping costs efficient and flexible.
You’re Not Buying a Service. You’re Hiring a Leader.
Click here to ask us how it could work for you.
Or, follow us on LinkedIn.
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