Before someone accepts your job offer, they do something almost every business owner forgets. They secret shop you.
Not just the role.
The business.
They'll visit your website.
Scroll through your LinkedIn page.
Look at your projects.
Read your reviews.
Check Glassdoor.
Maybe even ask someone they know.
By the time you speak with them, let alone sit across the table from you, they've already formed an opinion.
Watch the short video below to discover what great candidates look for before saying yes, and what top performers do when they're genuinely proud of where they work.
Why this matters
The best candidates don't just choose a job. They choose a business. A pathway.
They're looking for confidence.
Direction.
Leadership.
A place they'll be proud to tell people they work.
What's really going on?
Your employer brand is working long before your recruitment process begins.
Every project you share.
Every team photo.
Every leadership post.
Every review.
Together, they answer one silent question:
"Would I actually want to work here?"
The questions we hear all the time
These are some of the questions we hear:
- What do great candidates look at before accepting a role?
- Does our brand influence recruitment?
- What makes people genuinely proud to work somewhere?
We answer them all in the 60-second video above.
A question for you
Ask yourself:
- If your next hire researched your business today, what would they find?
- Would they see a business that's growing?
- Would they feel proud to be part of it?
Because every interaction is helping someone answer the same question:
"Would I actually want to work here?"
Where are you in your business?
- "We're struggling to attract and retain great people." - Watch this video next
- "Our brand no longer reflects who we've become." - Watch this video next
- "We're thinking about a rebrand."- Watch this video next
Let’s talk about how it could work for you.
With Ask Marketing you can hire a senior marketer, for a fraction of the cost of a full time resource.
Ask was founded by sisters Alexandra & Stephanie King in 2017.
Now with clients in Sydney, Melbourne & Brisbane, B2B and Services Companies come to us for Australia’s Leading Fractional CMOs.
We place an Ask Marketer in your business to lead your marketing in a part-time capacity, ensuring you get the expertise of a marketing leader while keeping costs efficient and flexible.
You’re Not Buying a Service. You’re Hiring a Leader.
Click here to ask us how it could work for you.
Or, follow us on LinkedIn.
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