If you own or lead a business in construction, engineering or the property industry, this analogy will probably resonate.
One of the questions we're asked most often is:
"So... what do you actually do?"
The easiest way to explain it is using your world.
Imagine you've discovered a major leak on site.
You don't start calling every individual trade yourself.
You call the builder.
The builder works out the problem, brings in the right specialists, manages the project and sees it through to completion.
That's exactly how we think about marketing.
Watch the short video below to see why we call ourselves the builder of your marketing function.
Why this matters
Marketing isn't one job.
It's strategy.
Brand.
Content.
Websites.
AI.
Proposals and business development integration.
Recruitment.
Systems.
The challenge isn't knowing these things exist.
It's having someone who can bring every moving part together.
What's really going on?
Business owners don't need another marketing supplier.
They need someone who understands the whole project.
Someone who can develop the plan.
Bring in the right specialists.
Keep everything moving.
And stay accountable for the outcome.
That's where a Fractional CMO creates the greatest impact.
The questions we hear all the time
These are some of the questions we hear:
- What does Ask Marketing actually do?
- How is a Fractional CMO different from an agency?
- Why wouldn't I just hire individual specialists?
We answer them all in the 60-second video above.
A question for you
Ask yourself:
- Who currently owns your marketing?
- Is everyone working towards the same plan?
- If something broke tomorrow, who would take responsibility?
The best projects don't succeed because they have the most trades.
They succeed because someone is leading them.
Where are you in your business?
- "I want to stop carrying marketing myself." - Watch this video next
- "I want to know what progress I can expect." - Watch this video next
- "I want to build a business that lasts."- Watch this video next
Let’s talk about how it could work for you.
With Ask Marketing you can hire a senior marketer, for a fraction of the cost of a full time resource.
Ask was founded by sisters Alexandra & Stephanie King in 2017.
Now with clients in Sydney, Melbourne & Brisbane, B2B and Services Companies come to us for Australia’s Leading Fractional CMOs.
We place an Ask Marketer in your business to lead your marketing in a part-time capacity, ensuring you get the expertise of a marketing leader while keeping costs efficient and flexible.
You’re Not Buying a Service. You’re Hiring a Leader.
Click here to ask us how it could work for you.
Or, follow us on LinkedIn.
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