In all of our years in marketing, never have we seen the responsibility of marketing now spanning attraction and retention of people, as well as clients.
Every employee is quietly asking themselves a question.
Not every day.
But often enough.
"If a better opportunity came along tomorrow… would I stay?"
The answer isn't based on pay alone.
It's shaped by how people feel about the business they represent.
As we often say as a team, its about pay yes, but it is also about pride and purpose.
Whether they're proud to work there.
Whether they believe in where it's heading.
Whether they feel part of something worth staying for.
Watch the short video below to discover why your brand plays a much bigger role in retention than most business owners realise.
Why this matters
Your brand isn't only attracting future employees.
It's reminding your current ones why they joined in the first place.
When people feel proud of where they work, they're far more likely to become advocates for your business.
What's really going on?
People don't stay because of a logo.
They stay because of what that logo represents.
Purpose.
Culture.
Leadership.
A shared sense of direction.
Your brand is the visible expression of all of those things.
The questions we hear all the time
These are some of the questions we hear:
- Why are we struggling to retain great people?
- Does our brand influence employee loyalty?
- What makes people genuinely proud to work somewhere?
We answer them all in the 60-second video above.
A question for you
Ask yourself:
- Would your team proudly recommend your business to a friend?
- Are your people excited to share where they work?
- If another offer landed tomorrow, what would make them stay?
The strongest employer brands don't just attract great people.
They give them a reason to stay.
Where are you in your business?
- We've lost great people to competitors." - Watch this video next
- "Our brand no longer reflects who we've become." - Watch this video next
- "We're thinking about a rebrand."- Watch this video next
Let’s talk about how it could work for you.
With Ask Marketing you can hire a senior marketer, for a fraction of the cost of a full time resource.
Ask was founded by sisters Alexandra & Stephanie King in 2017.
Now with clients in Sydney, Melbourne & Brisbane, B2B and Services Companies come to us for Australia’s Leading Fractional CMOs.
We place an Ask Marketer in your business to lead your marketing in a part-time capacity, ensuring you get the expertise of a marketing leader while keeping costs efficient and flexible.
You’re Not Buying a Service. You’re Hiring a Leader.
Click here to ask us how it could work for you.
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