There are few moments in business that hurt more than watching a great team member hand in their resignation.
Not because you've lost another employee. Because you've lost someone you trusted.
Someone your clients knew. Someone who helped build the business.
And perhaps the hardest part...
Knowing they're leaving for a competitor.
It makes you question everything.
What could we have done differently?
Why are they leaving?
How do we stop it happening again?
Watch the short video below to hear how our clients describe this experience, and why the answer isn't always what you'd expect.
Why this matters
Your best people have choices.
Long before they apply for a role, or decide to stay, they're forming an opinion about your business.
Your reputation, your culture and your brand all play a role in that decision.
What's really going on?
People don't just leave jobs.
They leave experiences.
They leave leaders.
They leave cultures.
And they choose businesses where they can see a future.
The businesses that attract great people rarely leave their employer brand to chance.
The questions we hear all the time
These are some of the questions we hear:
- Why are we losing great people?
- Why do competitors seem to attract better talent?
- What makes someone choose one business over another?
We answer them all in the 60-second video above.
A question for you
Ask yourself:
- If your next employee researched your business today, what would they find?
- Would your best people recommend working for you?
- What would they say about the business at a Sunday BBQ?
- What makes your business somewhere people want to build a career?
The best talent usually decides who they want to work for long before a position becomes available.
Where are you in your business?
- "I think it's time to refresh our brand." - Watch this video next
- "We've been putting marketing projects off for years." - Watch this video next
- "I want to understand what a Fractional CMO actually is." - Watch this video next
Let’s talk about how it could work for you.
With Ask Marketing you can hire a senior marketer, for a fraction of the cost of a full time resource.
Ask was founded by sisters Alexandra & Stephanie King in 2017.
Now with clients in Sydney, Melbourne & Brisbane, B2B and Services Companies come to us for Australia’s Leading Fractional CMOs.
We place an Ask Marketer in your business to lead your marketing in a part-time capacity, ensuring you get the expertise of a marketing leader while keeping costs efficient and flexible.
You’re Not Buying a Service. You’re Hiring a Leader.
Click here to ask us how it could work for you.
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